Proven Performance

At Love U we don't believe that being environmentally responsible should come at the cost of product performance. Our product development team has successfully developed formulas that perform comparably to the leading laundry brands whilst saving the environment from single use plastic, the unnecessary transportation of water and the subsequent generation of carbon emissions.

Cold Water Performance

Love U has been scientifically formulated to deliver proven washing performance on the toughest of stains using cold water. Using heated water generates unnecessary carbon emissions and doesn’t improve the washing results. We recommend setting your washing machine to cold water for all wash cycles.

Love U HereForGood
Re-Usable Bottle

The Love U HereForGood re-usable bottle is made from 70% virgin / 30% recycled PET plastic. It’s been designed specifically to assist with blending and to be continuously re-used. You can wash it out, refill it and re-use the bottle for good.

Zero Single Use Plastic (Plastic Negative)

Love U doesn’t use any single use plastic. Our bottle is made using 70% virgin / 30% recycled PET and is designed to be continuously re-used. Our sachets are made using 100% Home Compostable material and our shipper cartons are sealed using compostable tape.

Plastic negative is more than just the elimination of single use plastic. Love U removes more plastic from the ocean than the bottles we manufacture (refer to our ReSea partnership). Love U is eliminating or collecting more plastic than we consume (plastic negative).

Carbon Neutral Manufacturing

The Love U factory operates using 100% green energy sources. Our customer delivery partners offset their entire carbon footprint. Our carton box factory operates using 100% solar power. While all carbon emissions generated manufacturing our plastic bottles are offset by 110% with the purchase of blue carbon offset credits (refer to our Southern Cardamom REDD++ Project).

Love U is minimising carbon emissions by not continuously shipping plastic and water. Maximising the efficiency of the products we do ship (concentrated sachets as opposed to bulk water). In time we aim to become ‘carbon negative’ by more than offsetting the carbon we do generate.

Biodegradable Enzymes

Love U uses biodegradable enzymes in our high-performance laundry liquid to help with the breakdown of stains. Enzymes help in human digestion to break down foods. In detergent formulations, they break down stains into smaller pieces, making them easier for the detergent (surfactants) to remove the stain. One of the benefits of enzymes is that they are naturally derived and help target and break down stains, even at low temperature, to deliver a great clean even in cold water.

Plant Based Surfactants

Love U uses plant-based surfactants (cleaning stuff). The surfactants that we use are derived from RSPO (Roundtable on Sustainable Palm Oil) palm oil. These plant-based surfactants allow us to replace petroleum-based chemicals that are commonly used in cleaning products.

No Phosphates

Phosphorus in the water causes algae to grow faster than ecosystems can handle. Significant increases in algae damage water quality, food resources and habitats, and decrease the oxygen that fish and other aquatic life need to survive.

No Parabens

Parabens are preservatives. Parabens have been shown to adversely affect marine ecosystems. More alarmingly parabens have been scientifically shown to damage fragile coral reef systems, affecting coral reproductive cycles, damaging DNA and worsening the effects of coral bleaching.

Not Tested on Animals

Love U has not been tested on animals. All Love U formulations have been tested at our Melbourne research and development facility by our passionate and super talented team.

TESTING

Love U high-performance laundry liquid has been independently tested. Our performance has been measured against the market leading eco and supermarket brands. Below are the test results for the Love U EVERDAY laundry liquid as completed in April 2022.

Market Leading Eco Brand 1
Market Leading Performance Brand 1
Market Leading Performance Brand 2
Love U Everyday Market Leading Eco Brand 1
Type of stain Average % Stain Removal

Grass

Extract on cotton

63.04 0.23 19.73 0.77

Blood

Aged on cotton

49.66 01.50 44.04 2.55

Wine

Aged on cotton

53.23 2.14 31.52 1.25

Milk

With carbon black on cotton

52.23 2.14 8.50 0.45

Coffee

With carbon black on cotton

10.75 0.25 4.45 0.95

Pigment / Oil

Low milk on cotton

40.07 1.59 32.55 0.52

Tomato

Double application on cotton

73.58 3.78 66.98 1.73

Rich Starch

Colour / Aged on cotton

53.70 1.29 15.67 0.36

Baby food

Banana / Strawberry on cotton

82.70 0.59 32.31 2.52

Tea

For bleach (low temp) on cotton

5.48 3.12 -2.27 1.63

Overall performance

500.64 253.49
Love U Everyday Market Leading Performance Brand 1
Type of stain Average % Stain Removal

Grass

Extract on cotton

63.04 0.23 61.76 0.79

Blood

Aged on cotton

49.66 01.50 36.11 0.53

Wine

Aged on cotton

53.23 2.14 56.97 2.48

Milk

With carbon black on cotton

52.23 2.14 71.92 2.28

Coffee

With carbon black on cotton

10.75 0.25 15.39 0.34

Pigment / Oil

Low milk on cotton

40.07 1.59 45.69 1.50

Tomato

Double application on cotton

73.58 3.78 73.72 0.59

Rich Starch

Colour / Aged on cotton

53.70 1.29 48.88 0.52

Baby food

Banana / Strawberry on cotton

82.70 0.59 87.06 0.40

Tea

For bleach (low temp) on cotton

5.48 3.12 8.18 0.59

Overall performance

500.64 505.68
Love U Everyday Market Leading Performance Brand 2
Type of stain Average % Stain Removal

Grass

Extract on cotton

63.04 0.23 41.72 1.14

Blood

Aged on cotton

49.66 01.50 19.81 0.08

Wine

Aged on cotton

53.23 2.14 59.13 0.91

Milk

With carbon black on cotton

52.23 2.14 33.12 1.80

Coffee

With carbon black on cotton

10.75 0.25 15.75 1.95

Pigment / Oil

Low milk on cotton

40.07 1.59 41.95 1.69

Tomato

Double application on cotton

73.58 3.78 69.55 0.01

Rich Starch

Colour / Aged on cotton

53.70 1.29 52.36 0.45

Baby food

Banana / Strawberry on cotton

82.70 0.59 95.55 0.73

Tea

For bleach (low temp) on cotton

5.48 3.12 8.87 0.66

Overall performance

500.64 437.81