30% clean 70% dirty
Only 30% of traditional laundry detergent is the stuff that cleans your clothes.
Let's stop transporting water and using single use plastic.
This is not the time for the status quo.
The future is bright and it starts here
Everyday Starter Kit 3L
Laundry liquid suitable for all fabrics with high performance in cold water. Includes 2 x Reusable HereforGood bottles.
Sensitive Starter Kit 3L
Cold water washing performance and formulated for sensitive skin. Includes 2 x HereForGood bottles.
Delicates Starter Kit 3L
High performance laundry detergent that cleans delicate fabrics in cold water. Includes 2 x HereForGood bottles.
Colours Starter Kit 3L
High performance laundry liquid that protects fabric colours in cold water. Includes 2 x HereForGood bottles.
Performance
without
compromise
- Zero Single Use Plastic
- Carbon Neutral Manufacturing
- 100% Home Compostable Sachets
- Cold Water Performance
- No Phosphates
- No Parabens
- Plant based surfactants
- Biodegradable Enzymes
- Not Tested on Animals
- Made in Australia
For every 3 litres blended you save
Sharing
the
love
15 Reviews
Everyday - We were pleasantly surprised by the Love U Soap Everyday laundry liquid - it has been amazing! Simple, easy to use and a very pleasant fragrance!
Purchased: Everyday
Reservoir
February 03, 2023
Everyday - Excellent quality, fresh mild scent. Cleans clothes throughly using cold water, removes stains. Environmentally friendly. Best detergent on the market.
Purchased: Everyday
Mont Albert North
February 16, 2023
HereForGood Reusable Bottle - Love the convenient bottle size and the fact that it’s reusable!
Purchased: HereForGood Reusable Bottle
Flora Hill
February 16, 2023
Proven Performance
Our unique powder & gel system is proven to perform.
According to independent testing Love U Soap’s performance is comparable to the leading supermarket and eco brands of laundry liquid.
Leading brand
Eco Brand
* Independent test results for removing grass stains.
Where is the love?
Water is essential for all life. But the way humans mistreat our oceans, reefs and waterways suggests we don't care about water, let alone love it.
Water has become a dumping ground for plastic, while our fragile coral reefs are now the canary in the coal mine revealing the true impact of carbon emissions and rising ocean temperatures. Our mission is to bring back the love for our oceans, reefs and waterways.
Our commitment to oceans, reefs & waterways
Resea recovers plastic waste in local waterways, also raising awareness to stop plastic pollution. One bottle is removed from the ocean for every bottle Love U manufactures.
We support 1% for the Planet, an international body whose members contribute at least 1% of annual sales to environmental causes.
Love U contributes 1% of annual sales in support of plastic and carbon projects protecting our oceans, reefs and waterways (in addition to our 1% for the Planet).
We’re Cleaning up Dirty Laundry
Each year the laundry industry manufactures and transports over 8.4 million tonnes of laundry liquid around the Earth. Only 30% of the liquid transported actually cleans our clothes. Love U is delivered in small, home compostable sachets that you blend, saving the planet from needless transport, single use plastic and unnecessary waste.