Love U supports 1% for the Planet, directing our investment into water conservation projects that protect biodiversity and the habitats of marine life.

1% for the Planet is an organization acting as a vessel, connecting businesses to environmental non-profits, ranging from climate, pollution to water.

In over two decades, 1% for the Planet has raised over $350 million for environmental non-profit solutions.

1% for the Ocean is our Love U giving initiative to fund water conversation projects which includes supporting the Reef Restoration Foundation, who are working to protect the Great Barrier Reef.

The Great Barrier Reef is the world’s largest coral ecosystem, home to many marine species. It absorbs excess carbon emissions and protects our coast from waves, floods, and storms.

However, the great ecosystem is deteriorating in condition (coral bleaching), because of global warming, water pollution, overfishing and coastal development. Working with the Reef Restoration Foundation, we are growing coral nurseries for the Great Barrier Reef.

Resea aspires towards a plastic free ocean by working with local communities in Jakarta, Indonesia to recover plastic waste from heavily polluted rivers and oceans.

The collected plastics are then sorted in Resea’s sorting station and further distributed to partners, where these plastics have a second chance to become new materials, energy sources and more. Resea Project also utilises a blockchain-based tracking system which notes the location and amount of plastic recovered, with the data further checked by DNV, a third-party organization, to validate the numbers.

As part of our plastic bottle manufacturing carbon offset program Love U is supporting the Southern Cardamom REDD+ Project (SCRP) located in the gulf of Thailand. The SCRP is a reef-to-ridge conservation landscape that is critical for climate regulation, watershed management, and wetland conservation.

The SCRP is the watershed for the largest undisturbed mangrove forest left in the Gulf of Thailand and provides clean water for more than 3,000,000 Cambodians. This habitat is one of the rarest and most rapidly declining forest types in Southeast Asia.