Love U has been scientifically formulated to deliver proven washing performance on the toughest of stains using cold water. Using heated water generates unnecessary carbon emissions and doesn’t improve the washing results. We recommend setting your washing machine to cold water for all wash cycles.

Love U uses biodegradable enzymes in our high-performance laundry liquid to help with the breakdown of stains. Enzymes help in human digestion to break down foods. In detergent formulations, they break down stains into smaller pieces, making them easier for the detergent (surfactants) to remove the stain. One of the benefits of enzymes is that they are naturally derived and help target and break down stains, even at low temperatures, to deliver a great clean even in cold water.

Love U uses plant-based surfactants (the cleaning element in laundry liquid). The surfactants that we use are derived from RSPO (Roundtable on Sustainable Palm Oil) palm oil. These plant-based surfactants allow us to replace petroleum-based chemicals that are commonly used in cleaning products.

Phosphorus in the water causes algae to grow faster than ecosystems can handle. Significant increases in algae damage water quality, food resources and habitats, and decrease the oxygen that fish and other aquatic life need to survive. There are no phosphates in our formulas.

Parabens are preservatives. Parabens have been shown to adversely affect marine ecosystems. More alarmingly parabens have been scientifically shown to damage fragile coral reef systems, affecting coral reproductive cycles, damaging DNA and worsening the effects of coral bleaching. There are no parabens in our formulas.

Love U has not been tested on animals. All Love U formulations have been tested at our Melbourne research and development facility by our passionate and super talented team.